Crosby is now a business partner with Mark Streit, a former NHL defenseman who won a Stanley Cup with Crosby in Pittsburgh, ...

Pittsburgh Penguins legend Sidney Crosby is teaming up with Mark Streit once again, but not on the ice — instead with the ...

From “Sid the Kid” to a three-time Stanley Cup champion, Sidney Crosby has donned many labels throughout his legendary NHL ...

Pittsburgh Penguins captain Sidney Crosby is making off-ice moves with a new investment in a former teammate's watch brand.

The Pittsburgh Penguins captain now has an ownership stake in a Swiss watchmaking company NORQAIN, thanks to former NHL ...

Neville, 50, is joining the board of Swiss watchmaker Norqain - a brand founded by former ice hockey player Mark Streit.

Sidney Crosby isn't just the face of the Pittsburgh Penguins. The NHL star is now also the face of luxury watch brand Norqain in North America. Crosby is going beyond serving as a brand ambassador; ...

Gary Neville has joined the board of Swiss watchmaker Norqain as it prepares to launch in the UK. The former Manchester ...

Sidney Crosby is getting into the watch business. Growing Swiss company NORQAIN announced on Wednesday the Pittsburgh ...