Ford scraps fully-electric F-150 Lightning
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LG, Ford and EV
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Much of that sum reflects expenses related to canceling fully electric models that had been years in the making.
Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.
The Ford Motor Company has announced a comprehensive consumer-driven strategy shift that aims to maximize its profit growth, and deaths are following
Ford slashes EV plans, cancels F-150 Lightning and electric vans to pivot toward hybrid and extended-range vehicles, a $19.5 billion strategy shift.
The Ford Motor Company's recent announcement regarding the near-future strategy (until 2030) includes the unsurprising bombshell of an EV truck's untimely death
Ford already has vehicles that fill the space in the U.S. market that the Ranger PHEV and Super Duty are designed to fill outside of it.
Ford Motor Co. intends to convert a Kentucky electric vehicle battery plant so it can produce cells for energy storage to power the electric grid, as the automaker seeks to repurpose EV manufacturing capacity as sales of battery-powered cars plunge in the US,
The company has lost $13 billion on EVs since 2023 and said it expects to take a $19.5 billion hit largely in the fourth quarter due to the EV business.
The Dearborn automaker will focus on higher-return products and businesses because of poor demand for EVs, high costs and regulatory changes.
Ford Motor Co. announced a realignment of its long-term strategy, shifting investment toward hybrids, affordable EVs, expanded truck and van production and a new battery-storage business.