ESA wants to replace E3 with a bunch of buzzwords

The ESA wants to replace E3 with a bunch of buzzwords
The Entertainment Software Association is making a fresh attempt to launch a gaming event. The new project is called iicon, or the "interactive innovation conference." It's not as catchy a name as E3,
The ESA Announces iicon, an Event That Sure Doesn't Sound Like E3
The ESA has announced iicon, a new gaming-focused event, but if you're expecting it to be like E3, you may well be disappointed.
The ESA gears up to replace E3 with a new conference
The Interactive Innovation Conference comes to you from the organizers of E3, and companies such as Nintendo and Sony are attending.
ESA Launches New Industry Event Called Iicon, And It’s Definitely Not The New E3
ESA has announced iicon, a new event that they’ll be holding this April. Let’s cut straight to the chase now; iicon is not a replacement for E3 at all.
iicon is a new event from the organization behind E3
Nintendo, Disney, and PlayStation are among the companies attending the inaugural iicon in Las Vegas next year.
E3 organiser announces iicon, a "first-of-its-kind" new event to connect gaming "thought leaders"
The Entertainment Software Association - the trade organisation that represents video game developers and publishers
They’re replacing E3 with a networking event in Vegas.
The Electronic Entertainment Expo, once the most important video game show, got axed forever in 2023 — now, its former hosts have announced the Interactive Innovation Conference (“iicon”) this April.
E3’s Organizers Are Back With a New Event. This Time, Doctors Are Invited Too
The days of trailers and demos are done as the ESA broadens its horizons. The newly minted “iicon” conference will bring ...
E3's ESA has a new video game conference — Microsoft, Sony, Nintendo, and more are attending
The ESA has a new gaming conference, but unlike the now-dead E3, iicon is meant for gaming executives, with Microsoft, ...
E3’s organizers are launching a new, more exclusive gaming conference
After the demise of E3, the Entertainment Software Association announced an invite-only conference aimed at industry elites across entertainment.
E3 Creators to Host New Conference in 2026 (With Big Names Already Attached)
This new endeavor won't be exactly like E3, but aims to bring together plenty of big names from the gaming industry.
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E3 Organizers Set to Launch Invite-Only Event in Las Vegas
After officially announcing the once glorious E3 Show dead in December 2023, the Entertainment Software Association (ESA) has ...
ESA unveils innovation-focused thought leader summit for April 2026
The Entertainment Software Association (ESA) announced the launch of the Interactive Innovation Conference ( iicon ) business event for April 2026.
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The E3 Gaming Convention Is Getting a Reboot
The Entertainment Software Association (ESA), which used to organize the E3 event, is starting a new summit called IICON 2026 ...
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The E3 spirit kinda lives on with iicon, albeit in a drastically different form, but can the ESA pull this off?
This, ultimately, makes sense. While there's a lot of love for E3 ( and it's sad coming to the party too late to attend one) there's been a shift in what companies and consumers want. The ESA itself ...