UFC's CEO reveals why he wanted David Ellison's muscle behind his MMA giant, why pay-per-view events no longer work, and what a potential UFC fight at the White House would look like on CBS.

Dana White sheds light on the UFC and Paramount deciding to ditching the pay-per-view model as part of their $7.7 billion broadcast agreement.

The UFC had multiple suitors interested in landing the promotion’s broadcast rights deal, but in the end, Paramount ponied up $7.7 billion per year to land the entire package including the end of traditional pay-per-view broadcasts.