CEO Brian Niccol highlighted last week during the company's annual meeting that he was pleased at the early reaction to the "Back to Starbucks" changes that have been instituted to create a more ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks CEO Brian Niccol is focused on bringing the company back to its roots. During his first shareholders meeting March ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...

As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...

Starbucks is trying to revive the old-time coffeehouse feel while adding some modern touches, Bloomberg is reporting.

Customers at a Starbucks in Chicago, Illinois. Starbucks wants customers to stay, sip, and linger longer – but only if ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Coffee giant Starbucks (NASDAQ: SBUX) could use some Wall Street caffeine these days. As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also ...

Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...