When Grace Nichols became chief executive of Victoria’s Secret in 1991 ... would have to develop a more sophisticated, showy marketing strategy. Losing out on the push-up bra craze would ...

“We recognize that neither our brand revolution nor our strategy will return ... of their bodies. In 2019, Victoria’s Secret’s long-time marketing chief Edward Razek resigned.

Besides, the shortcomings of Victoria’s Secret in product design and innovation, deviation in market positioning, and singularity in marketing strategies are also challenges it faces,” An said.

As Victoria’s Secret refreshes its marketing strategy, the company on Friday announced a pilot for a new loyalty program, dubbed “The VS & Pink Collective.” The program will offer rewards, member ...

Victoria's Secret forgot it was selling undergarments ... company's highest quarterly growth in three years. A more inclusive marketing strategy that engages diverse Gen Xers, Millennials, and ...

The last Victoria’s Secret Fashion Show happened in 2018. The 2019 show was canceled amid rising concerns about the brand’s marketing strategies. In 2020, L Brands announced it sold a 55% ...

Victoria's Secret (NYSE:VSCO) reported its fiscal first-quarter 2025 earnings on June 5, 2025, posting net sales of $1.353 billion (about flat year over year), adjusted operating income of $32 million ...

Greater competition means Victoria's Secret needs a marketing strategy that will allow its brand to stand out, and it hasn't found one yet. In this challenging retail environment, there are not ...

Besides, the shortcomings of Victoria's Secret in product design and innovation, deviation in market positioning, and singularity in marketing strategies are also challenges it faces," An said.